| Title | Pool Ball |
| Agency |
J. Walter Thompson London
|
| Campaign |
Record Store Day 2016
|
| Advertiser |
Record Store Day
|
| Brand |
Record Store Day
|
| Date of First Broadcast/Publication |
2016 / 4
|
| Business Sector | Trade Shows, Events & Festivals
|
| Story | Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are |
| Philosophy | Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ” |
| Media Type |
Poster
|
| Creative Director |
Dave Dye
|
| Creative Team |
Senan Lee
|
| Creative Team |
Pansy Aung
|
| Creative Producer |
Ian Hughes
|
| Creative Producer |
Kate Duncan
|
| Illustrator |
Jordon Cheung
|
| Illustrator |
Toby Leigh
|
| Illustrator |
Paul Bower
|
| Illustrator |
Dave Anderson
|
| Illustrator |
Mario Wagner
|
| Illustrator |
Chris Gilvan Cartwright
|
