| Title | Playing The Underground |
| Agency | Jung von Matt/365 |
| Campaign | Playing The Underground |
| Advertiser | Jeudi |
| Brand | Jeudi |
| Posted | July 2011 |
| Business Sector | Culture, Leisure & Sport |
| Philosophy | Organisers of parties in Hamburg are permitted to put up posters – and their posters are huge, colourful and loud. Our goal was to create a poster that would attract everyone to our club – and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group. |
| Result | The club was sold out every Thursday. The tremendously successful JEUDI series of parties will now be expanded to Berlin and Frankfurt. |
| Media Type | Packaging, Branding & Design |
| Executive Creative Director | Sascha Hanke |
| Creative Director | Jens Pfau |
| Creative Director | Jo Marie Farwick |
| Creative Director | Tobias Grimm |
| Art Director | Benjamin Busse |
| Copywriter | Florian Hoffmann |
| Production Company | Kleinhempel |
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