|Agency||J. Walter Thompson London|
|Advertiser||National Centre for Domestic Violence|
|Date of First Broadcast/Publication|
|Business Sector||Charities, Foundations, Volunteers|
|Story|| The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’|
As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV.
|Production Company||Rattling Stick|
|Advertising Manager||Steve Connor|
|Executive Creative Director||Russell Ramsey|
|Art Director||Andy Smith|
|Agency Producer||Anna Howard|
|Account Director||Emily Medhurst|
|Production Company Producer||Kate Taylor|
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