As the official delivery partner for the Covid-19 vaccination Unicef has already delivered nearly 2 billion doses. But they - and their donors - cannot be complacent. This film makes it clear that the road is still very long and Unicef will not stop until every child is protected from the disease.
Philosophy
Use dramatic footage of Unicef workers in action to bring home the scale of the under-taking.
Problem
People think because Unicef has already delivered so many vaccines to the developing world that the problem is over. It isn't!
Result
In the month since the film aired donations have out-paced the previous quarter.