Justin Drape
CCO/Founder at The Monkeys, Redfern
Sydney, Australia
TitleSend A Sceptic to Space
Agency
Campaign Send a sceptic to space
Advertiser Friends of Earth Australia
Brand Friends of Earth Australia
Date of First Broadcast/Publication 2016 / 6
Business Sector Institutional/Public Interest/Non-Profit Org.
Story In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person. Created by The Monkeys, the #sendasceptictospace social campaign shows that when astronauts travel to space they get to view the earth from orbit. As they gaze down at the planet, they see a thin ozone layer, the effects of human impact, and they realise we are all on this earth together, and we're destroying our only home. 
Media Type Digital
Length
Executive Creative Director
Executive Planning Director
Interactive Creative Director Morten Halvorsen
Creative Director
Art Director
Copywriter
Frontend Developer Lachlan Tweedie
Technical Director Pete Vahaviolos
Digital Design Lead Eva Godeny
Designer
Digital Planning Director Grant Flannery
Digital Planning Director Tyson Rose
Planning Supervisor Michael Hogg
Community Manager Alexandra Gee
Editor Matt Regan
Junior Broadcast Producer Alex Gillespie
Digital Executive Producer Sabrina Riedel
Senior Digital Producer Alastair Reilly
Producer Jo Johnston
Public Relations Larissa Meikle
Voice Talent Rupert Degas
Music Marcus Loeber
Sound

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