British-born director Sam Cadman began his career directing the popular renegade TV series “Trigger Happy TV”, with comedian Dom Joly. It marked the start of his renown as one of the industry’s top directors working with real people and hidden cameras. Cadman, who always pushes creative boundaries, took home a Silver PR Lion at Cannes last year for Virgin Atlantic’s “Upper Class Bench,” via Y&R New York. The experiential stunt took place in a pedestrian park near the Flatiron Building in New York, and was part live-performance and part-interactive experience featuring actors and real people. Another trademark hidden camera campaign is for Febreze (Grey NY), which garnered much media praise and won a Silver and Bronze Lion at Cannes in 2011.
Other standout work from Cadman includes his Nook campaign for Barnes and Noble with Jane Lynch, James Patterson and Danielle Steel; his campaign for Amazon’s new Kindle Paperwhite which shows that with the new Reader, people can read in any setting and feel like they’re sitting in their own living room; and his Hardees' Biscuit Holes campaign—"A vs. B" (holes)—which earned the Top Spot on TBS's "Funniest Commercials of the Year." The multi-platform Hardees campaign reflects Cadman's impeccable comedic timing and ability to move seamlessly between improvisational and scripted material.
Cadman has been recognized as a top performance director with scripted material, as well. His pointedly underplayed spot for Sprint, "The Man," was honored at AICP in both the "Talent/Performance" and "Dialogue/Monologue" categories. His popular “Cluster Bomb” spot for PlayStation’s “Dude, Get Your Own” campaign illustrates the irresistibleness of PlayStation via two men on a plane—one who has no choice but to acquiesce to the other’s oblivious enthusiasm about his PlayStation. And in Samsung’s subtly comedic “Rocket Surgeon,” Cadman casts a cocky alpha male (literally, a rocket surgeon), who we see impressing the ladies until he gets stumped trying to find a simple feature on a refrigerator.