Pearle Vision - "Ben's Glasses"

Energy BBDO

Energy BBDO Chicago, United States

Awards

6499

Brand: Pearle Vision
Country: United States

Advertiser: Pearle Vision, Inc.

Title	Ben's Glasses
Brief	A little boy named Ben wears an oversized pair of glasses that clearly do nothing to improve his vision. But he refuses to take them off. Concerned, his parents take him to Pearle Vision, where an optician examines his eyes. In fact Ben’s eyesight is just fine, but he wears the glasses for another reason: they were his grandpa’s, and he wears them in remembrance. Touched, the optician removes the lenses so Ben can continue to wear the special specs.
Agency	Energy BBDO
Campaign	Ben's Glasses
Advertiser	Pearle Vision, Inc.
Brand	Pearle Vision
Posted	August 2017
Business Sector	Eyewear
Story	Ben’s Glasses is the story of a boy and his relationship to a pair of glasses. It’s not clear what makes the glasses important, but it’s evident they worsen his vision, and they don’t fit properly. But he wears them all day every day, no matter what. His parents are aware of the issue, and eventually, they decide it isn’t healthy. They take him to Pearle Vision, and the doctor greets them. She gives Ben a thorough examination and confirms that he can see just fine. Now Ben feels comfortable enough to share why the glasses are so special: they were his Grandpa’s, and Ben wears them in remembrance. The doctor is so moved she removes the lenses so Ben can wear them while still being able to see. The parents thank the doctor for caring not just for their son’s eyes, but for his well-being.
Media Type	Television
Length	72 seconds
Chief Creative Officer	Andrés Ordóñez
Creative Director/ art director	Jesus Diaz
Producer	Danielle Keenan
Music Director	Daniel Kuypers
Account Director, Social Media	Tiffany Alexander
Planning Director	Shannon Mehner
Production Company	Serial Pictures
Director	Bruce St. Clair
Executive Producer Innovation	Violaine Etienne