The California Immunization Coalition - "FluDropped"

The Community San Francisco, United States

4099

This ad is part of the ACT Responsible Collection

Brand: The California Immunization Coalition
Country: United States

Advertiser: The California Immunization Coalition

Title	FluDropped
Agency	The Community
Campaign	FluDropped
Advertiser	The California Immunization Coalition
Brand	The California Immunization Coalition
Date of First Broadcast/Publication	2019 / 12
Business Sector	Public Safety, Health & Hygiene
Philosophy	Flu Season is beginning and with it comes the need to remind people of the importance of getting the flu vaccine. Every year, up to 49 million people get infected by the flu in the US alone. Last year, more than 60,000 people died of complications created by the disease. And yet, according to the National Foundation for Infectious Diseases, only half of the population is planning to get a flu shot this year. So, the California Immunization Coalition has launched this campaign in partnership with the community’s local San Francisco office in hopes of finding ways anyone could help spread the message and get more people to get their flu shot. The campaign, called “FluDropped,” uses the iPhone’s AirDropTM feature, which lets you share an image with anyone close enough. On the heels of National Flu Immunization Week, street teams are fludropping commuters on MUNI and BART, in the hopes to get as many people as possible to “Airdrop” random people in high-risk places. The image being passed around shows a man sneezing and says “If you’re close enough to get this, you’re close enough to get the flu.” The image also asks people to pass the message along and visit http://FluDropped.com to find out where they can get their flu shot, learn more about the disease, and download the image to help spread the message with the objective of getting more people to get vaccinated. In other words, the California Immunization Coalition wants to create an “epidemic that can save lives” and will partner with medical school and public health students to keep the message going during flu season — which goes all the way to April, peaking around January.
Media Type	Interactive Outdoor Experience
Length	108 seconds
More Information	http://fludropped.com/
Executive Creative Director	Roger Baran
GM/CSO	Julie Liss
Group Strategy Director	Brad Filice
Sr. Brand Lead	Raquel Cucurella
Brand Lead/PM	Adam Caron
Designer	Rosana Mojica
Producer	Gus Gomez
Head of Integrated Production	Laurie Malaga
Director of Business Affairs	Natalie Greenman
Business Affairs Manager	Cristina Fajardo
Operations Manager	Patricia Hom
Studio Manager	Tom Jacobson
DP	Dave Brick
Production Manager	Jax Colavolpe
Production Company	The Makers Lab
Production Company	Where The Buffalo Roam
Editor	Regina Revard
Assistant Editor	Hamilton Henson
Post-production Producer	Phil Tang
Designer / Animator	Chris Carmichael
Designer / Animator	Jake Pryor
Animation	Terren Krietzman
Production Company	Mission Film and Design
Color Grade Artist	Chris Martin
Sound Designer	Joel Rabb