| Title | Firemen |
| Agency | TBWA\Manchester |
| Campaign | Firemen |
| Advertiser | PZ Cussons |
| Brand | Imperial Leather Bathtime |
| Posted | June 2004 |
| Product | Bubble Bath |
| Business Sector | Bath, Shower Gels |
| Philosophy | Disruptive idea Focus on truly pleasurable experience Vision The best loved bathroom brand in the world |
| Problem | Convention Focus on rational product attributes and benefits Insight Personal cleansing is a transformational experience. It changes the way you feel. |
| Media Type | Television |
| Length | |
| Creative Director | Danny Brooke Taylor |
| Director | Paul Goldman |
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