Frank Aldorf
Associate Creative Director at Goodby Silverstein & Partners
San Francisco, United States
TitleInnovate or Die Contest
Campaign Innovate or Die Contest
Advertiser Specialized Bicycle Components, Inc.
Brand Specialized
Date of First Broadcast/Publication
Product Innovate or Die Pedal-Powered Machine Contest
Business Sector Leisure & Sport Equipment
Story Google, Specialized Bicycles, and Goodby, Silverstein & Partners—Bay Area companies that share a passion for innovation, technology and the environment—are excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike.
Philosophy "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to
Media Type Poster
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