|Title||Innovate or Die Contest|
|Agency||Goodby Silverstein & Partners|
|Campaign||Innovate or Die Contest|
|Advertiser||Specialized Bicycle Components, Inc.|
|Date of First Broadcast/Publication|
|Product||Innovate or Die Pedal-Powered Machine Contest|
|Business Sector||Leisure & Sport Equipment|
|Story||Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike.|
|Philosophy||"Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com.|
|Media Rep.||Carmella Petitt|
|Media Rep.||Sunny Gettinger|
|Media Director||Christine O'Donnell|
|Account Manager||Ashley Weber|
|Account Manager||Zoe Kretzschmar|
|Art Director||Frank Aldorf|
|Broadcast Producer||Timothy Plain|
|Interactive Producer||Jonathan Percy|
|Art Director||Wyeth Koppenhaver|
|Creative Director||Rich Silverstein|
|3D Animator/Compositer||Colin Trenter|
|Graphics Producer||Alison Plansky|
|Creative Director||Randy Stowell|
|Interactive Producer||Erin Dahlbeck|
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