| Title | Imagine a World Without Measure / Measurement |
| Title (original language) | Imagine un Monde sans Mesure |
| Agency | LAMTAR |
| Campaign | Imagine a World Without Measure / Measurement |
| Advertiser | Médiamétrie |
| Brand | Médiamétrie |
| Posted | December 2001 |
| Product | TV ratings, audience measurement |
| Product (original language) | Mesure d'audience |
| Business Sector | Business Services |
| Story | Road sign reads: "Lyon: not far" / "Marseille: further" (freeway has no number either: "Autoroute A:?" |
| Media Type | |
| Creative Director | Philippe Boutié |
| Copywriter | Philippe Boutié |
| Art Director | Philippe Boutié |
| Art Director | Patrick Modé |
| Photographer | Patrick Modé |