Title | Molotov |
Title (original language) | Molotov (anglais) |
Agency | CLM BBDO |
Campaign | The Facts - Metro |
Advertiser | Metro International S.A. |
Brand | Metro |
Date of First Broadcast/Publication | 2008 / 3 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Think for yourself |
Tagline (original language) | Se faire une opinion, ce n'est pas suivre celle des autres |
Story | Each one of the six visuals features a character dressed in black who manipulates people by causing them to make mistakes or directing their movements. Through the character, we understand the consequences of manipulation. |
Story (original language) | Chacun des 6 visuels montre un personnage habillé en noir qui manipule les gens provoquant des erreurs ou dirigeant leurs mouvements. A travers ce personnage, nous comprenons les conséquences de la manipulation. |
Media Type | |
Market | France |
Advertising Manager | Michael Bitan |
Advertising Manager | Isabelle Saint-Pol |
Advertising Manager | Caroline Rolland |
Account Manager | Bertille Tolledano |
Account Manager | Luc Bourgery |
Account Manager | Sandra Fournou |
Creative Director | Jean-Francois Sacco |
Creative Director | Gilles Fichteberg |
Copywriter | Edouard Perarnaud |
Art Director | Martin Darfeuille |
Art Buyer | Sylvie Etchemaité |
Photographer | Jean Yves Lemoigne |