Title | Do you suffer? 4 |
Agency | VillarRosàs |
Campaign | Do you suffer? - Nike |
Advertiser | Nike |
Brand | Nike |
Posted | November 2006 |
Business Sector | Sportswear |
Tagline | Do you suffer more when you run or when you don't go out for a run? |
Story | DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited... |
Media Type | Poster |
Market | Portugal, Spain |
Account Executive | Juan Badilla |
Creative Director | Fernando Codina |
Copywriter | Miguel Ángel Elizalde |
Art Director | Javier Gracia |
Account Director | Jordi Rosàs |
Photographer | Carlos Spotorno |
Executive Creative Director | Oriol Villar |
Art Director | Marius Zorrilla |
Production Company | SunnyDay |