Ralph Watson
Chief Executive Officer (CEO) at Final Cut
Boulder, United States
TitleThe Professionals Collection
Agency
Campaign The Professionals Collection
Advertiser Fruit of the Loom Inc.
Brand Fruit of the Loom
Date of First Broadcast/Publication 2015 / 11
Business Sector Clothing
Story Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire.

Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds.

The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested.

Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.

Media Type Print
Art Director
Copywriter
Chief Creative Officer
Creative Director
Production Company
Production Company
Production Company
Producer
Producer
Producer
Cinematography
Social Content Strategist
Social Content Strategist
Social Content Strategist Tracy Sarli
Social Content Strategist
Digital Artist
Photographer
Agency marketing/ PR
Social Media Manager
Executive Producer
Executive Producer

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