Title | The Professionals Collection |
Agency | CP+B |
Campaign | The Professionals Collection |
Advertiser | Fruit of the Loom Inc. |
Brand | Fruit of the Loom |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Clothing |
Story | Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine. |
Media Type | |
Art Director | Nic Buckingham |
Copywriter | Brett Dixon |
Chief Creative Officer | Ralph Watson |
Creative Director | KT Thayer |
Production Company | Hookfish |
Production Company | Plus Productions |
Production Company | Concrete and Clay |
Producer | Rachel Noonan |
Producer | Eva Hunter |
Producer | Kersten Vasey |
Cinematography | Benjamin Winter |
Social Content Strategist | Kristi Kirkeide Boutiette |
Social Content Strategist | Katie DeSimone |
Social Content Strategist | Tracy Sarli |
Social Content Strategist | Fabiana Brown |
Digital Artist | Zach Puetzer |
Photographer | Dewey Nicks |
Agency marketing/ PR | Ketchum New York |
Social Media Manager | Katie Souther |
Executive Producer | Dan Corken |
Executive Producer | Morgan Burrows |