John Kearse
SVP, creative director at MullenLowe Boston
London, United Kingdom
TitleUnsweetened Truth
Agency
Campaign Unsweetened truth
Advertiser Legacy For Health (Formally American Legacy Foundation)
Brand truth
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Tagline Why do they make Tobacco taste sweet?
Media Type Television & Cinema
Market United States
Editorial company
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Producer
Production Company
Director
Cinematography

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