Aurore Duhamel
Account Manager at ALTMANN+PACREAU
Paris, France
TitleGAN Provident
Title (original language)GAN Prévoyance
Agency
Campaign Free Mind - GAN
Advertiser Gan
Brand Gan
PostedApril 2003
Business Sector Insurance
Story The ad stages a succession of sleeping children. The atmosphere of their room and their position are revealing their dreams. A future gymnast, a painter, a space lover are following one another.
Story (original language) Le spot met en scène une succession d'enfants endormis. L'univers de leur chambre ainsi que leur posture nous laissent deviner leurs rêves. Se succèdent une future gymnaste, un artiste peintre, un amoureux de l'espace...
Philosophy This "2 in " solution allows the children to make their dreams come true, whatever it happens to their parents.
The film uses with emotion and tenderness a truth, characteristic of the childhood, where everything is allowed and nothing is impossible.
Philosophy (original language) Cette solution "2 en 1" permet donc aux enfants de réaliser leurs rêves, quoi qu'il arrive à leurs parents.
Le film s'appuie avec émotion et tendresse sur une vérité propre à l'enfance où tout est permis et rien n'est impossible.
Problem Innovative and competitive, the GAN contract reconciles provision and saving. A new product which makes it possible to constitute a capital. Thus, the child will have it at the end of the contract, while ensuring him a revenue if something would happen to his parents (death or disability).
Problem (original language) Produit novateur et compétitif, le contrat GAN concilie prévoyance et épargne. Une nouveauté qui permet de constituer un capital dont l'enfant disposera au terme du contrat, tout en lui assurant une rente au cas où il arriverait quelque chose à ses parents (décès ou invalidité).
Media Type Television
Length
Market France
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Creative Director
Copywriter
Agency Producer
Art Director
Director
Production Company

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