Aurore Duhamel
Account Manager at ALTMANN+PACREAU
Paris, France
Title Solar Graffiti
BriefIn a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels.
Agency
Campaign Solar Graffiti
Advertiser ENGIE
Brand ENGIE Solar Graffiti
PostedNovember 2018
Business Sector Energy & Water Authorities, Utilities
Story ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.
Media Type Case Study
Creative Director
Copywriter
Art Director
Production Company
Agency Producer
Account Director
Account Director
Account Director
Account Executive
Strategic Planner
Chief Strategic Officer

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