Title | First Day |
Agency | Modernista! |
Campaign | First Day |
Advertiser | General Motors Corp. |
Brand | Hummer |
Posted | October 2004 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Philosophy | The objective of "First Day" was to highlight the H2's family appeal and real life utility. The spot captures what HUMMER owners already know: kids are absolutely, magnetically drawn to the truck. |
Media Type | Television |
Length | |
Market | United States |
Post Production | The Mill New York |
Sound Design Company | Stimmung |
Executive Creative Director | Lance Jensen |
Executive Creative Director | Gary Koepke |
Creative Director | Will Uronis |
Art Director | Will Uronis |
Art Director | Gary Koepke |
Agency Producer | Eric Voegele |
Executive Agency Producer | Charles Wolford |
Production Company | Independent Media |
Executive Producer | Susanne Preissler |
Director | Scott Hicks |
Producer | Linda Levine |
Producer | Kelly Amato |
Producer | Mark Campbell |
Editing Company | Lost Planet |
Editor | Hank Corwin |
Editor | Charlie Johnston |
Post Production | Verity Grantham |
Creative Director | Shane Hutton |
Copywriter | Shane Hutton |
Telecine | Fergus McCall |