| Title | Toboggan |
| Agency | Modernista! |
| Campaign | Toboggan |
| Advertiser | General Motors Corp. |
| Brand | Hummer |
| Posted | December 2004 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Story (original language) | The objetive of Tobbogan was to highlight the H2's family appeal, its off-road capabilities and have some fun during the holidays. The spot captures the emotions of a father as he takes his kids out for a little adventures and gets in a little over his head. |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | You're a Mean One Mr. Grinch |
| Post Production | The Mill New York |
| Executive Creative Director | Lance Jensen |
| Executive Creative Director | Gary Koepke |
| Art Director | Gary Koepke |
| Copywriter | Lance Jensen |
| Creative Director | Joe Fallon |
| Creative Director | Tim Vaccarino |
| Art Director | Tim Vaccarino |
| Copywriter | Joe Fallon |
| Agency Producer | Julian Katz |
| Executive Agency Producer | Charles Wolford |
| Production Company | Independent Media |
| Executive Producer | Susanne Preissler |
| Director | Kathryn Bigelow |
| Producer | Dominic Ferro |
| Editing Company | Lost Planet |
| Editor | Hank Corwin |
| Post Production | Brickyard VFX |
| Post Production | Verity Grantham |
| Sound Design Company | Soundtrack Boston |
| Sound Design Company | Brian Heidebrecht |
| Telecine | Fergus McCall |
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