|Advertiser||MS Society of Australia|
|Business Sector||Charities, Foundations, Volunteers|
|Tagline||Your body becomes your worst enemy.|
|Story||In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why.|
|Philosophy||We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy.|
|Problem||Most people dont know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more.|
|Media Type||Television & Cinema|
|Art Director||Carolyn Davis|
|Account Director||Bridget Jones|
|Sound Design Company||Phil Kenihan|
|Creative Director||James Procter|
|Agency Producer||Jill Wheeler|
|Account Director||Evonne Williams|
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