The line - "Violence 3"

Marmalade Communications Melbourne, Australia

6340

This ad is part of the ACT Responsible Collection

Brand: The line
Country: Australia

Advertiser: Our Watch

Title	Violence 3
Agency	Marmalade Communications
Campaign	The line
Advertiser	Our Watch
Brand	The line
Posted	October 2015
Business Sector	Public Safety, Health & Hygiene
Story	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Media Type	Print
Production Company	Finch
Creative Director	John Akritidis
Creative Team	Sarah Vincenzini
Director Client Service	Lisa Gumbleton
Producer	Beaver
Retoucher	Gary Simm
Retoucher	Nicole McKenzie
Director	Derin Seale
Executive Producer	Karen Bryson
Editor	Drew Thompson
Stills Photographer	Garth Oriander
Tattoo artist	Charlie Lin
Illustrator	Charlie Lin