| Title | The new Soundlounge Poster |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | The new Soundlounge Poster |
| Advertiser | SoundLounge |
| Brand | SoundLounge |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Trade Shows, Events & Festivals |
| Story | Striking invitation poster which can easily be transformed into a flute |
| Philosophy | The idea is simplicity itself: just a few simple hand movements are required in order to turn the colorful Soundlounge poster into a flute. You simply roll up the poster, attach the elastic bands provided, and fold out a mouthpiece. The perforated openings enable you to play the flute on this "print instrument".Print meets sound meets design: when rolled up, the poster features a drawing of a flute player. |
| Media Type | Poster |
| Length | |
| Creative Agency | Proximity Worldwide Germany |
| Production Company | CraftWork Duesseldorf |
| Creative Agency | CraftWork Duesseldorf |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Ton Hollander |
| Creative Managing Director | Kristoffer Heilemann |
| Creative Director | Fabiano Oliveira |
| Director | Lukas Schmücker |
| Agency Producer | Sabine Bönigk |
| Designer | Stefan Vogtländer |
| Designer | Miguel Chordá |
| Copywriter | Sarah Kossak |
| Sound Production | Studio Funk |
| Sound Designer | Florian Schweizer |
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