Wolfgang Schneider
Chief Creative Officer at BBDO Germany
Berlin, Germany
Titlesmart electric drive Carsino
Agency
Campaign smart electric drive Carsino
Advertiser Daimler AG
Brand Smart
Date of First Broadcast/Publication
Business Sector Cars
Story In 2017 Smart electrified its whole range. But people were still sceptical about electric cars. To win them over, the brand created a social media campaign that encouraged people from all over Europe to literally scrap their old rides in order to win an electric Smart. See our contenders as they watch their cars being crushed into dice, and then play with them at the big Carsino event, broadcast live on social media. Victory for some, a crushing defeat for others.

To convince people to switch over to electric cars, this fun stunt encouraged willing participants to have their old-school cars crushed into cubes. These were then used as dice at a "Carsino" event, during which they could win an electric Smart replacement. The game was seen across social media.
Media Type Web Film
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Executive Creative Director
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Chief Creative Officer
Creative Managing Director
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Event Agency
Account Director Event
Account Manager Event
Chief Production Officer
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Media Agency

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