|Title||Talking can save lives|
|Brief||Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once.|
|Agency||BBDO Group Germany|
|Campaign||Talking can save lives|
|Advertiser||Deutscher Caritasverband e.V.|
|Brand||Suicide Prevention Service [U25]|
|Business Sector||Charities, Foundations, Volunteers|
|Story||Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25.|
|Media Type||Branded Content|
|Chief Creative Officer||Wolfgang Schneider|
|Creative Managing Director / ECD||Kristoffer Heilemann|
|Creative Director||Andy Wyeth|
|Creative Director||Konstanze Druyen|
|Concept / Chief Production Officer||Steffen Gentis|
|Art Director||Ailton Henriques|
|Art Director||Till Reiber|
|Art Director||Rosario Brancato|
|Account Management Team||Patrick Heinz|
|Account Management Team||Marta Zlatewa|
|Account Management Team||Marco Triendl|
|Account Management Team||Jan Kronies|
|Creative technologist||Martin Boeing-Messing|
|Game Consultant||Kristin Janulik|
|Production Company||CraftWork Duesseldorf|
|Sound Design Company||Motor Entertainment GmbH|
|Sound Production||nhb Berlin|
|Sound Producer||Verena Beck|
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