Debenhams - "Found It"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

10638

Title	Found It
Agency	J. Walter Thompson London
Campaign	Found It
Advertiser	Debenhams
Brand	Debenhams
Posted	November 2014
Business Sector	Department Stores, Supermarkets
Tagline	This Christmas, JWT unveils the fabulous world of Debenhams
Story	How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. JWT created the “Found It” campaign to celebrate the delight we all experience when finding the perfect gift for a loved one. The campaign also demonstrates the breadth of gifts Debenhams offers, making it the perfect place to shop this Christmas. Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". The campaign also includes print, outdoor, digital and instore executions.
Media Type	Television
Length	60 seconds
Soundtrack	We All Stand Together - Paul McCartney
More Information	www.foundit.co.uk
Production Company	Rattling Stick
Executive Creative Director	Russell Ramsey
Copywriter	Kat Thomas
Copywriter	Alex Ball
Art Director	Ronnie Vlcek
Art Director	Simon Sworn
Designer	Alta Rezazadeh
Director	David Edwards