Lincoln Financial Group - "Who are you responsible for? "Laces""

FCB New York

FCB New York New York, United States

4412

Brand: Lincoln Financial Group
Country: United States

Advertiser: Lincoln Financial Group

Title	Who are you responsible for? "Laces"
Agency	FCB New York
Campaign	Who are you responsible for? "Laces"
Advertiser	Lincoln Financial Group
Brand	Lincoln Financial Group
Posted	April 2018
Business Sector	Banking, Finance, Law & Insurance
Story	Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Media Type	Television
Length	32 seconds
Advertising Manager	Dave Wozniak
Advertising Manager	Sarah Blair
Advertising Manager	Kristen Phillips
Chief Creative Officer	Ari Halper
Executive Creative Director	Stu Mair
Associate Creative Director	Hernan Ibanez
Associate Creative Director	Tara Dobson
Copywriter	Anais Benoudiz
Art Director	Stacy Flaum
Agency Producer	Sydney Richardson
Director	John O'Grady
Executive Producer	Marci Harriott
Editing Company	Cosmo Street
Editor	Luiza Naritomi
Post Production	The Mill