Hernan Ibanez
Associate Creative Director at FCB New York
El Segundo, United States
TitleWho are you responsible for? "Laces"
Campaign Who are you responsible for? "Laces"
Advertiser Lincoln Financial Group
Brand Lincoln Financial Group
PostedApril 2018
Business Sector Banking, Finance, Law & Insurance
Story Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.
Media Type Television
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Agency Producer
Executive Producer
Editing Company
Post Production

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