|Title||Who are you responsible for? "Laces"|
|Agency||FCB New York|
|Campaign||Who are you responsible for? "Laces"|
|Advertiser||Lincoln Financial Group|
|Brand||Lincoln Financial Group|
|Business Sector||Banking, Finance, Law & Insurance|
|Story||Lincoln Financial Group launches the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” The company worked with FCB New York – its agency-of-record – on this campaign. This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most. New creative includes two emotionally compelling television commercials, as well as robust digital extensions that bring the question of responsibility front and center. The work builds awareness of the Lincoln Financial brand and positions Lincoln Financial as your trusted partner to reach your financial goals.|
|Advertising Manager||Dave Wozniak|
|Advertising Manager||Sarah Blair|
|Advertising Manager||Kristen Phillips|
|Chief Creative Officer||Ari Halper|
|Executive Creative Director||Stu Mair|
|Associate Creative Director||Hernan Ibanez|
|Associate Creative Director||Tara Dobson|
|Art Director||Stacy Flaum|
|Agency Producer||Sydney Richardson|
|Executive Producer||Marci Harriott|
|Editing Company||Cosmo Street|
|Post Production||The mill|
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