Eric Steinman continues to set new trends of dramatic and technical excellencein both his commercial and new media work. Whether it's a tender, heartfeltstory, an arch, offbeat comedy spot, a dialogue>driven, family moment or asmart visual concept, Eric's care in casting and passion for timing, performance,detail and design can be seen throughout his extensive body of work.He began his career on the agency side first in San Francisco and then NewYork, creating award>winning campaigns for AT&T, HBO and PepsiCo andGillette, transitioning into directing when the creative head of Chiat> Day/NYtook note of his talents and suggested he pursue it as a career. As a director,clients have included Logitech, Sony, Allstate, Bayer, Dannon, Mazda, Visa,Nestle, McDonald’s, Toyota, Citibank and LG as well as his award>winning PSA’sfor Big Brothers of America and the Partnership for a Drug Free America.Always exploring new technical possibilities, his London International Award>winning and Cannes>recognized spots for Astro Mobile were the firstcommercials ever shot with Arriflex D>series cameras, now the Alexa. He alsoworks extensively in Red, Canon and 35mm film – even vintage Super>8 orDVCAM when the creative calls for it. Besides being honored repeatedly at theLondon International Awards and Cannes, other award show recognitionincludes Andy, Clio, Art Director’s Club, Addy and AICP/MoMA among others.