Title | Arrows |
Agency | Y&R London |
Campaign | Land Rover - Fleet |
Advertiser | Jaguar Land Rover |
Brand | Land Rover |
Date of First Broadcast/Publication | 2011 / 4 |
Business Sector | Automotive |
Tagline | The adventurous businessman is back |
Story | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
Problem | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
Media Type | |
Executive Creative Director | Mark Roalfe |
Copywriter | Phil Forster |
Art Director | Tim Brookes |
Photographer | Andy Green |
Typographer | Lee Aldridge |
Account Director | Glynn Euston |
Account Manager | Simone Raspagni |
Producer | Ali Power |