Phil Forster
Creative Team at Y&R London
London, United Kingdom
TitleArrows
Agency
Campaign Land Rover - Fleet
Advertiser Jaguar Land Rover
Brand Land Rover
Date of First Broadcast/Publication 2011 / 4
Business Sector Automotive
Tagline The adventurous businessman is back
Story  
Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition.
We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board.
The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers.
Problem RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak.
The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment.
Media Type Print
Executive Creative Director
Copywriter
Art Director
Photographer
Typographer
Account Director
Account Manager
Producer

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