Roger Heatherington
Designer at Modem Media
London, United Kingdom
TitleTea Running
Agency
Campaign Tea Running
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedFebruary 2007
Product Notebook nx6325
Business Sector Computers, PDAs & Calculators
Tagline Mobility Unbound
Story Set in a 60s-styled environment, Tea Running features an everyday worker running, leaping and sliding across an office - all with a teacup delicately balanced in one hand.



We also added an interactive component, encouraging users to say exactly how they like their tea made. This personalized message is then seamlessly integrated into the film and can be sent on to friends.
Problem HP wanted to engage with business owners and IT managers from the SMB market across EMEA, who need a notebook for business purposes.



Our core message was that the HP Compaq nx6325 notebook can make you more mobile and versatile than ever before, and as the audience was so broad, the piece had to be compelling enough for the user to want to send it on.
Result The Site launched just before Christmas 2006 and has received very positive feedback and thousands of visits. Within the first month, Tea Running has also been seen by tens of thousands of people across social networking sites such as YouTube and Metacafe, and has been mentioned in The Wall Street Journal as well as on specialist free running and Parkour sites.
Media Type Web Film
Length
Market United Kingdom
More Information hp.com/go/tearunning
Production Company
Art Director
Other
Other
Delivery Manager
Designer
Software Engineer
Art Director
Account Director
Copywriter
Director
Sound Production
Post Production

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