|Title||My Bold Dad|
|Agency||Saatchi & Saatchi Los Angeles|
|Campaign||One Bold Choice Leads To Another|
|Advertiser||Toyota Motor Corporation|
|Date of First Broadcast/Publication|
|Story|| Being a dad is a choice. One that will make a wonderful human being who will make their own choices someday. #OneBoldChoice|
About Toyota:We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.
|Chief Creative Officer||Jason Schragger|
|Associate Creative Director||Verner Soler|
|Creative Director||Erich Funke|
|Creative Director||John Payne|
|Executive Creative Director||Margaret Keene|
|Agency Producer||Holly Otto|
|Executive Agency Producer||Margaret Nickerson|
|Associate Creative Director||Vidur Raswant|
|Associate Creative Director||Julia Regan|
|Editing Company||Rock Paper Scissors|
|Sound Design Company||Noises Digital|
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