Amnesty International - "Millions of doves for Mandela"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgium

3839

Title	Millions of doves for Mandela
Agency	Air, Partner of McCann
Campaign	Millions of doves for Mandela
Advertiser	Amnesty International
Brand	Amnesty International
Date of First Broadcast/Publication	2013 / 12
Business Sector	Human Rights
Story	On December 15th 2013, the day of Mandela’s funeral, Amnesty wanted to honour the man who dedicated his life to human rights. The film illustrates how the entire world cares about human rights: 16 million tweets honouring Mandela were sent out. We turned these 16 million Twitter birds into a giant flock of virtual doves and set them free as a symbol of hope to thank Amnesty’s volunteers whom, like Mandela, dedicate every day to protecting human rights, and to encourage them to keep it up. Rest in peace Mandela; Amnesty’s volunteers will continue your fight for human rights.
Philosophy	Amnesty wanted to encourage and request the support of everyone who, like Nelson Mandela, dedicate themselves to the protection of human rights.
Result	Amnesty transformed these 16 million Twitter birds into the very first virtual flock of doves, setting them free to illustrate how, all around the world, men and women defend human rights.
Media Type	Case Study
Length	73 seconds
Executive Creative Director	Marie-Laure Cliquennois
Executive Creative Director	Grégory Ginterdaele
Creative Director	Philippe Fass
Graphic Designer	Isaac Gozin
Sound Design Company	Thomas Resimont
Account Manager	Julie De Smedt
Creative Producer	Bérengère Lurquin