Cédric Luceau
CR/screenwriter at Freelance
Bergen Area, Norway, Norway
TitleTracing Paper
Title (original language)Papier Calque
Campaign Tracing Paper
Advertiser Joelapompe.net
Brand Joe La Pompe
PostedAugust 2008
Product joelapompe.net
Business Sector Internet Sites (Excluding ISPs) / Apps.
Tagline To be used in case of blank page syndrome
Tagline (original language) A utiliser en cas de pane d'idées
Philosophy We choosed to hit the target audience directly where they spend the most of their time : looking in the ADC annuals in the bookstores.
Problem Joe La Pompe is the first worldwide advertising twins archive. A database of deja-vu and Done Before ads. It's well known in France but needs to be promoted in the rest of the world.
Media Type Others
Market Europe
Creative Team

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