|Title||The magnifying glass|
|Brief||The teeth are so white that they light up all the time and everywhere. It has its advantages, like starting a fire with a magnifying glass but without sun.|
|Campaign||The magnifying glass|
|Date of First Broadcast/Publication|
|Business Sector||Health & Pharmaceutical Products|
|Tagline||Experience brightness in any circumstances|
|Story|| The teeth are so white that they light up all the time and everywhere.|
It has its advantages, like starting a fire with a magnifying glass but without sun.
|Philosophy||Showing brightness of the teeth after whitening|
|Creative director||Doffen Trellevik|
|Art director||Cédric Luceau|
|Art director||Reza Behnam|
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