Cédric Luceau
CR/screenwriter at Freelance
Bergen Area, Norway, Norway
TitleThe magnifying glass
BriefThe teeth are so white that they light up all the time and everywhere. It has its advantages, like starting a fire with a magnifying glass but without sun.
Agency
Campaign The magnifying glass
Advertiser Åsane Tidende
Brand Eurodent
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Tagline Experience brightness in any circumstances
Story The teeth are so white that they light up all the time and everywhere.
It has its advantages, like starting a fire with a magnifying glass but without sun.
Philosophy Showing brightness of the teeth after whitening
Media Type Newspaper
Creative director
Copywriter
Art director
Art director
Typographer
Photographer
Retoucher

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