Cédric Luceau
CR/screenwriter at Freelance
Bergen Area, Norway, Norway
TitleNight glow
BriefThe teeth are so white that they light up all the time.Remember when you were a child? Putting a flashlight under your fingers so they turn orange?The challenge of this ad was to recreate the same color in the mouth of the model.We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth. We took pictures of every angles and made the final picture. So the color her mouth is actually real.
Agency
Campaign Night glow
Advertiser Åsane Tidende
Brand Eurodent
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Tagline Experience brightness 24/7
Story The teeth are so white that they light up all the time.
Remember when you were a child? Puting a flashlight under your fingers so they turn orange?
The challenge of this ad was to recreate the same color in the mouth of the model.
We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth.
We took pictures of every angles and made the final picture. So the color her mouth is actually real.
Philosophy Showing the brightness of the teeth.
Problem The teeth are so white that they light up all the time.
Remember when you were a child? Puting a flashlight under your fingers so they turn orange?
The challenge of this ad was to recreate the same color in the mouth of the model.
We actually put a small but very strong flashlight in her mouth. She had to move the flashlight with her tongue to light up the whole mouth.
We took pictures of every angles and made the final picture. So the color her mouth is actually real.
Media Type Newspaper
Creative director
Copywriter
Art director
Art director
Typographer
Photographer
Retoucher

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