Cédric Luceau
CR/screenwriter at Freelance
Bergen Area, Norway, Norway
Title#lookalikejoelapompe 5 -Mike Horn vs Olivier Altmann
Agency
Campaign #lookalikejoelapompe
Advertiser Joelapompe.net
Brand Joe La Pompe
Date of First Broadcast/Publication
Business Sector Advertising & Communication
Story For the 20th anniversary of this website, Joe La Pompe (advertising copycat hunter since 1999) launched his own campaign starring well-known ad folk who bore a curious resemblance to celebrities. Who is the original and who is the copy? In this case it's clearly just coincidence. But on Joe's blog (joelapompe.net) and in his books, it’s up to you to judge!
Philosophy For the 20th anniversary of Joelapompe.net (The Advertising Copycat hunter since 1999), The Masked Agency is launching an ad campaign starring well-known admen and adwomen who have a curious resemblance to other celebrities with the catchphrase: “Advertising is full of look-alikes. Some are funny, others no. Joe La Pompe. Copycat hunter since 1999”. Who is the original and who is the copy? Like on this blog, it’s up to you to judge! With this small difference that here, it’s only coincidences. Franck Provost (Hairdresser) vs Stéphane Xiberras (BETC Paris) - Mike Horn vs Olivier Altmann (Altmann + Pacreau) - Peter Graves vs Maurice Levy (Publicis Worldwide) - Josiane Balasko (french actress) vs Mercedes Erra (BETC) - Clint Eastwood vs Sir John Hegarty (BBH) - Vahid Halilhodzic (Soccer manager) vs Jean-Marie Dru (TBWA) - Catherine O'Hara vs Margaret Johnson (Goodby Silverstein & Partners) - Tim Burton vs Gabriel Gaultier - Jorge Garcia vs Pierre Berville - Michael Cain vs Sir Franck Lowe (LOLA Mullen Lowe) - Christopher Lee vs Lee Clow (TBWA)
Media Type Print
Copywriter
Creative Director
Copywriter
Copywriter
Art Director

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