Title | Iceberg Deer |
Agency | Leo Burnett Group Manila |
Campaign | Melting Ice Caps |
Advertiser | WWF |
Brand | WWF |
Posted | November 2016 |
Business Sector | Environmental & Ecological Issues |
Story | To show how melting ice directly affected local wildlife, the “icebergs” in the posters actually formed noses, beaks, and nostrils of animals struggling to stay above water. |
Problem | The Philippines is roughly 5,700 kilometers away from the Arctic Circle. The problem of melting ice caps is not really a cause for alarm for tropical countries like the Philippines who see no immediate threat. However, studies have revealed that sea levels in the Philippines have risen by an average of 14.7 millimeters per year. As a result, valuable land mass are slowly dissapearing. Land that animals and creatures depend on for food and habitat. The aim of the campaign is to bring awareness of the repercussions of melting ice caps. That even though this is happening thousands of kilometers away, its devastating effects have now reached Philippine shores. |
Media Type | Outdoor/Out of Home |
Creative Director | Dingdong Baes |
Creative Director | Noel San Juan |
Copywriter | Raoul Panes |
Copywriter | Noel San Juan |
Art Director | Dingdong Baes |
Art Director | Sid Luzentales |
Agency Producer | Marissa Abayari |
Illustrator | Dingdong Baes |
Project Manager | Aileen Nunag |