Lee Davis
Account Director at Wieden + Kennedy
Portland, United States
TitleShare the Good (60 sec)
Agency
Campaign Share the Good (60 sec)
Advertiser Heineken
Brand Heineken Premium Light
PostedMay 2008
Business Sector Beers, Ciders, Lagers
Tagline Share the Good
Story The spot follows the journey of sharing Heineken Premium Light. We flow seamlessly from person to person and place to place as the beer sparks happiness wherever it goes.
Problem Connect Heineken Premium Light with the emotional power of sharing.
Media Type Television
Length
Market United States
Soundtrack It’s Love
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Account Executive
Account Manager
Agency Producer
Executive Creative Director
Executive Creative Director Jelly Helm
Executive Agency Producer
Production Company
Director
Post Production
Audio Post Production
Music
Sound Design Company

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