Nike Livestrong Foundation - "Engine"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

7427

Title	Engine
Agency	Wieden + Kennedy
Campaign	Livestrong Integrated Campaign - Nike Foundation
Advertiser	Nike
Brand	Nike Livestrong Foundation
Date of First Broadcast/Publication	2010 / 7
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Just do it.
Story	Engine is a Nike film about LIVESTRONG. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fuelling him, are a peloton of voices. These voices are the words of people all over the world making efforts in the spirit of LIVESTRONG. As Lance Armstrong rides, the voices tell of people facing challenges, facing cancer, coming to grips with whats next, getting up and improving their lives, inspiring others and making amazing goals come to life all over the world. In the end, the engine in the film is both Lance Armstrong and the meaning of LIVESTRONG in all these peoples lives. Its what can be accomplished together with the idea of living better and supporting each other all summed up with Nike and its message of human potential: Just do it.
Media Type	Television
Length	60 seconds
Market	United States
Production Company	Anonymous Content
Editing Company	Joint Editorial House
Creative Director	Tyler Whisnand
Creative Director	Hal Curtis
Art Director	Hal Curtis
Copywriter	Tyler Whisnand
Art Director	Lee Jennings
Agency Producer	Shannon Worley
Account Director	Lindsay Kopec
Executive Creative Director	Mark Fitzloff
Executive Creative Director	Susan Hoffman
Executive Agency Producer	Ben Grylewicz
Director	Andrew Douglas