| Title | Shark |
| Agency | Y&R Israel |
| Campaign | Shark |
| Advertiser | Orange |
| Brand | Orange |
| Posted | March 2007 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | Imagine the beautiful things you can do with 200 |
| Philosophy | We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity. |
| Problem | The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. |
| Media Type | Newspaper |
| Market | Israel |
| Executive Creative Director | Gideon Amichay |
| Art Director | Galit Attia |
| Creative Director | Tzur Golan |
| Copywriter | Hadar Orpaz |
| Copywriter | Meital Shkedi |
| Art Director | Yariv Twig |
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