Rolling Stone Argentina - "Steves"

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Title	Steves
Agency	the community
Campaign	Steves
Advertiser	Rolling Stone Magazine
Brand	Rolling Stone Argentina
Posted	November 2015
Business Sector	Media, Publishing & Production
Story	The spot opens with images of Steve Jobs and the question that he asked and changed the world: ¨could it be simpler?¨. As of that moment we start seeing different people dressed like Steve Jobs, wearing his typical jeans, black turtleneck and sneakers. These people all ask questions about their daily lives that probably, unlike the real Steve Jobs’ question, won’t change the world. What Rolling Stone Magazine proposes however, at the end of the commercial, is for people to question everything because maybe at some point another question that will make a difference could emerge. At that final moment we see all the characters dressed as Steve Jobs, together. We cut to Rolling Stone’s logo and the concept: Question everything. Rolling Stone is a biweekly magazine that focuses on popular culture.
Media Type	Television & Cinema
Creative Director	José Molla
Creative Director	Ramiro Raposo
Creative Director	fernando sosa
Copywriter	Juan Mesz
Art Director	Fernando Zagales
Photographer	Adolpho Veloso
Production Company	Fulano Filmes
Director	Mariana Youssef
Production Company Producer	Tadeu Piantino
Agency Producer	Matias Castro
Account Executive	Sebastian Diaz
Account Manager	Lucas Sáez