Benoît Bergeaud

Benoît Bergeaud

Founder and Strategy Director at 1969
Saint-Ouen, France

About me

Sector Experience


Founder and Strategy Director
Paris, France
December 2011 - Present (11 years 3 months)
LocationParis & Hong Kong
Based in Europe (Paris) & Asia (Hong Kong).

We strongly believe in creativity, simplicity and efficiency.

Our clients in 2018:
Christian Dior Parfums, Orange group, Siemens Home, AccorHotels, Stihl, Bacardi Martini, Maison Ferrand.
Senior Account Director
PARIS, France
June 2004 - March 2011 (6 years 9 months)
Clients : Volkswagen,, Meetic, Numericable, 118-218, Direct Energie, TPS.

> Marketing and creative strategy, brand consulting.
> Account leading
> Production coordination : TV, digital, print, radio
> Team management

Volkswagen campaigns : "Volkswagen Assistance", "Express Service Volkswagen", Opérations trafics "Les Rendez vous Printemps/Hiver".

118 218 campaigns :
Toutsurtout, Touttoujoursalheure, tv sponsorship, radio, press ..
Top of mind : 55 %
Agreement : 84% : French market launch.
« Play for real » campaign. TV, print and digital (viral films R. Gaillard : more than 10millions views)

Direct Energie : French market launch
After 2years : 1st competitor after the historical actor
Top of Mind : 38%
Impact : 76%

Meetic : European campaigns
«Les règles du jeu» et « ».
Brand consulting : Meetic, Meetic Affinity, Meetic VIP.

TPS : HD lanch "La famille TPS" and "Les yeux"
Account Manager
Saint-Ouen, France
May 2002 - May 2003 (1 year)
Bouygues Telecom
> Project management
> Production coordination
> planning strategy assistant

Campaigns : Carte Nomade, Plans Up, Forfaits Millénium.
Brand book : "les jeunes en 2004"


Master in Marketing / Publicité

2003 - 2004 (1 year)

Master 1 in Management, Commerce, Marketing

1998 - 2002 (4 years)
Président Bureau des Etudiants - 1999/2000

Trade Organizations

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