Title | Elephant |
Agency | MullenLowe Singapore |
Campaign | Stop poaching |
Advertiser | People for the Ethical Treatment of Animals PETA |
Brand | PETA |
Date of First Broadcast/Publication | 2014 / 6 |
Business Sector | Animal Rights/Safety/Adoption |
Story | When you buy, you become part of it.Poaching is driven by demand. So the day you stop buying, they stop killing. |
Media Type | |
Group Account Director | Andrea Aranador |
Copywriter | Joseph Cheong |
Copywriter | Mihir Dhairyawan |
Creative Director | Andrew Ho |
Creative Director | Ang Sheng Jin |
Art Director | Ang Sheng Jin |
Art Director | Andrew Ho |
Chief Creative Officer | Dominic Stallard |
Executive Creative Director | Dominic Stallard |