Title | Sweat |
Agency | Darwin BBDO |
Campaign | MO* Magazine Campaign |
Advertiser | MO* Magazine |
Brand | Knack |
Posted | April 2007 |
Business Sector | Newspapers, Magazines, Books |
Tagline | Sweatshops and other global cover-ups, every month in Knack. |
Story | Everything you have to know about sweatshops and other global stories. Every month sold together with Knack (a weekly, Time-like magazine). |
Problem | MO* magazine is a joint venture of the most important Belgian Third World Solidarity Organisations. Their aim is to make globalisation tangible and more understandable by beaming "exotic" concepts like "blooddiamant" or "sweatshops" into a context the western consumer recognizes. |
Media Type | |
Market | Belgium |
Creative Director | gaston kooijmans |
Copywriter | Johan Lippens |
Photographer | DOUGLAS MOORS |
Account Executive | Karen Smessaert |
Art Director | BART WELKENHUYSEN |