Desmond Marzette
Executive Creative Director at TBWA\Chiat\Day Los Angeles
Portland, United States
TitleBeautiful Monster
Agency
Campaign Beautiful Monster - Nike
Advertiser Nike
Brand Nike
PostedSeptember 2007
Product Team Elite II
Business Sector Sportswear
Story The players of a high school basketball team show what happens when their individual skills come together to create an unstoppable force: The Beautiful Monster.
Problem With the release of the Nike Team Elite Footwear Series, it was needed to emphasize the need for team players to understand their roles in the larger team mission; all with an edgy, powerful, aggressive and intimidating tone.

Make team players proud to be part of their team.
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Manager
Agency Producer
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer

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