Title | Slam - Outside Initial Spread |
Agency | Wieden + Kennedy |
Campaign | Beautiful Monster - Nike |
Advertiser | Nike |
Brand | Nike |
Posted | September 2007 |
Product | Team Elite II |
Business Sector | Sportswear |
Problem | With the release of the Nike Team Elite Footwear Series, it was needed to emphasize the need for team players to understand their roles in the larger team mission; all with an edgy, powerful, aggressive and intimidating tone. Make team players proud to be part of their team. |
Media Type | |
Creative Director | Tyler Whisnand |
Creative Director | Mike McCommon |
Copywriter | Ian Fairbrother |
Art Director | Aaron Allen |
Account Director | Desmond Marzette |
Account Manager | Michael Dalton |
Agency Producer | Krystle Mortimore |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Photographer | Anthony Mandler |