| Title | Endless Racing Game |
| Agency | Novocortex |
| Campaign | Endless Racing Game |
| Advertiser | VrijVerzekerd |
| Brand | VV Car Insurance |
| Date of First Broadcast/Publication | 2010 / 1 |
| Business Sector | Insurance |
| Story | VV car insurance repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries. |
| Philosophy | VV car insurance repays the purchase price of your car after an accident. So you can buy the same car and keep driving. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). It’s the first racing game where game action moves from one iPhone to another. |
| Result | The viral video got about 130.000 views in its first week on YouTube. The video achieved #1 Most Viewed This Month in Holland and #7 Most Viewed This Week Globally in the Gaming category. The iPhone game got over 1 million downloads in the AppStore/iTunes. The Endless Racing Game achieved the 1st place in the Racing Games category in 37 countries, among others: Germany, Japan, Russia, Canada, Taiwan, Austria, New Zealand. And the number 1 spot in the Free Games category in 13 countries, such as Russia, Germany, Hungary, Belgium, Saudi Arabia. The website of VV Car Insurance got 12 times more visitors, over 90% of them viewed the site on their iPhones (if your car crashes in the iPhone game, a button leading to the site appears on screen). Visitors spent more than 2 min. on the site and viewed 3.4 pages on average. The campaign drew attention of hundreds e-zines and blogs all over the world and reached the first page of YouTube and Google Videos for “coolest iPhone game”, “multiplayer iPhone game” etc. There were 6.500 tweets and thousands results for “endless racing game” on Google. With headlines like: “Endless Racing Game video isn’t endless, is endlessly entertaining“, “Endless Racing Game demo is on the right track” and “Endless Racing Game makes convincing argument for multiple iPhone ownership”. |
| Media Type | Mobile Advertising |
| Length | |
| More Information | http://novocortex.com/work/mobile-marketing-campaign-endless-racing-game-for-iphone/ |
| Photography production | Serge Fenenko |
| Creative Director | Nadia Zelenkova |
| Creative Director | Ilya Andreyev |
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