| Title | Covert Integrated |
| Agency | BSSP |
| Campaign | Covert Integrated |
| Advertiser | BMW |
| Brand | MINI USA |
| Posted | April 2007 |
| Business Sector | Cars |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Creative Director | John Butler |
| Creative Director | Mike Shine |
| Art Director | Mike Hughes |
| Art Director | J.P. Guiseppi |
| Copywriter | Charlie Gschwend |
| Copywriter | Lyle Yetman |
| Account Manager | Neil Smith |
| Agency Producer | Will Kneip |
| Agency Producer | Heather Ruder |
| Agency Producer | Christy Humphrey |
| Animation | Tom Yaniv |
| Interactive | Erik Hunter |