| Title | HP Photoball |
| Agency | AlmapBBDO |
| Campaign | Making Memories Last |
| Advertiser | Hewlett-Packard |
| Brand | HP |
| Posted | March 2013 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast. |
| Media Type | Ambient |
| Length | |
| Market | Brazil |
| Executive Creative Director | Marcello Serpa |
| Executive Creative Director | Luiz Sanches |
| Creative Director | Marcos Medeiros |
| Creative Director | André Kassu |
| Art Director | Guiga Giacomo |
| Art Director | Marcos Kotlhar |
| Copywriter | Ricardo Wolff |
More Work
SEE ALLVenezuela - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Turkey - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Russia - Speech
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Venezuela
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Turkey
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
Russia
- BRAND:
- Reporters Without Borders Germany
- AGENCY:
- INNOCEAN Europe
The Impossible Sunlight
- BRAND:
- Kia EV9
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Offenbach
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe
The Uncapital Route: Manchester
- BRAND:
- Kia EV6
- AGENCY:
- INNOCEAN Europe