| Title | Warriors 1 |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Warriors |
| Advertiser | STIHL Incorporated |
| Brand | Stihl |
| Posted | November 2011 |
| Product | Chainsaw |
| Business Sector | Tools, Do-It-Yourself Products |
| Tagline | The strongest chainsaws in the world |
| Philosophy | The campaign shows the chainsaw as a very powerful weapon: with a blade made up of an army of attacking warriors. The character of the warriors (Vikings, Samurai and Saracens) reflects the special quality of the saws (strong, precise and dynamic). With such powerful weapons you are ready to defeat the forest. |
| Problem | The aim is to create a striking print and outdoor campaign that shows Stihl chainsaws as a powerful tool for forestry workers. The campaign should create a strong likeability for the brand. |
| Media Type | |
| Art Director | Philipp Weber |
| Copywriter | Felix John |
| Creative Director | Michael Winterhagen |
| Creative Director | Matthias Spaetgens |
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