Title | #McDriveKing |
Agency | TBWA\PARIS |
Campaign | The Directional billboard |
Advertiser | McDonald's |
Brand | Mc Drive |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Restaurants & Fast Food |
Philosophy | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
Media Type | Digital |
Length | |
Market | France |
Production Company | \ELSE |
Marketing Director | José Jacinto |
Advertiser's Supervisor | Bérangère Dubuc |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Art Director | Philippe Taroux |
Copywriter | Benoit Leroux |
General Manager | Luc Bourgery |
Account Director | Matthéo Pressmar |
Account Executive | Gaël D |
Production Company Producer | Maxime Boiron |
Production Company Producer | Jennifer Bauche |
Production Designer | Eddy Penot |
Director | Olivier Corre |
Photographer | Yoann Stoeckel |